In the final episode of the season Richard talks about the changes you can make in your approach to social media and the fantastic results you’ll see because of it. Social can't be a side note. It can't be just a takeaway. It's what’s covered in the book coming out next month, Digital-First Leadership. And it's one of the things we covered deeply in our training, is how to figure out how to make Social Media work for you.
This episode Richard sits down with Scott Pfeiffer, Strategist at Strategy Business Consulting, and co-host of the podcast Tech After 5. They discuss Scott’s Mastermind Networking group that is solo practitioners who are interested in building a tribe and in moving their solo practice business forward.
In this episode, Richard drives home the idea that you need to stand up and begin to lead. However, now it’s all done through social media presence. Richard discusses the idea that the best way to begin building a tribe is to focus on giving before asking, focusing on what your tribe needs and what they need from you. It’s about “picking your platform”, you don’t need to be everywhere, you need to be where your audience is.
This episode's guest is Phil Yanov, Founder of Tech After Five, a technology networking event series. Phil is a natural when it comes to networking and has figured out this idea of building a tribe. In the interview he points out that there is a specific way you can grow your tribe, a way to digitally pivot with more effect than in-person events can bring.
Guest: Gail Mercer-MacKay
This episode’s guest is Gail Mercer-MacKay, founder and president of Mercer-MacKay solutions, a digital storytelling company. Gail is an advocate for the digital executive social voice and has been a thought leader on the concept of Digital First Leadership since 2007.
In this season, Richard will be speaking about the importance of adaptability and how this skill is necessary for your success in Digital-First Leadership. He will be explaining why leaders like you need to begin mastering the tools of the digital world, or risk getting left behind.