In this episode of Digital-First Leadership, Keith Gilbert joins Richard. Keith is a specialist in sales enablement. One of the things that leaders find challenging today, particularly in this selling environment, is how to teach their team to find their customers, engage with them, and talk to them.
There are three key elements for companies to build a comprehensive sales enablement program, and Richard and Keith deep dive into each of these three areas: build trust and credibility with the sales and marketing teams you’re training and coaching, reinforce the training, and set up ongoing coaching for the sales teams.
Catch this episode today to improve the overall performance of your sales teams, increase win rates, and achieve higher quota attainment.